So why would serve up something just as unappealing as the ham and mustard sandwich every time you go fishing?

Let me explain. Regardless of the type of fish they all spend all day searching for one thing, ok apart from a short period each year.

They hunt for food. They look in all their favorite places for their favorite food.

They know exactly what they like and when they find it they pounce before it gets away.

If you put their favorite food in their favorite place to look do you think the fish will grab it fast?

Of course they will and if your skills are good, the line is in good condition and all other things being equal that hungry fish will be in your hands.

When you don't want to or don't have the time to use real baits then you will need a quality lure to fool the fish into thinking it is exactly what he is looking for.

Don't try to fool him with a ham and mustard sandwich. Fool him with one of these quality lures.

Scientifically designed to attract the biggest & hungriest fish.

Multi-purpose jig can be cast, jigged or trolled.

8 different weights, one for every condition and depth.

3 different anchor points provide tremendous versatility.

Glow in the dark.

Super Flash life-like 3D eyes.

Quick hook change design.

Rigged with braid assist hooks.